Whether customized t-shirts or personalized apparel, they have gained popularity over the past years among businesses and consumers. Whether you are looking for a design with a statement to promote your brand simplicity or a special occasion, the possibilities are endless when designing custom t-shirts.
If you want your business to stay on top of trends while searching for customized appeals, your designs should be eye-catching yet align with the trends. In this blog, we will learn how to create the best t-shirt designs. So, let’s begin.
Tips for Designing the Best Personalized T-Shirts
The purpose of the designed t-shirt
Every company designs an appeal, like a custom jersey or a t-shirt, with different perspectives. To achieve their goals, they use different strategies. If you have thought of designing a custom t-shirt for your brand, look for the reasons. A clear understanding of the reasons will help in running the design process smoothly. Some of the core purposes can be:
Brand values: A personalized t-shirt can be an ideal persuasive sales pitch. Using proper design strategies, you can discuss your brand’s products and services.
Promotional item: When thinking about a promotional item, customized t-shirts are considered a walking advertisement. It creates traffic and offers good visibility to your business when combined with an influential image.
Unity among the employees: Internal marketing allows employees to build a strong emotional bond with the company. This helps increase employees’ sense of commitment and motivation to help companies achieve their set goals.
A clear understanding of the audience
The next step is identifying the target audience. Before you step into the heart of the designing process, get answers to questions like: who will be wearing the designed shirt, what are the interest of those wearers, and if they are passionate to spend their amount on your product?
If your target audience is a teenage group, their interest will differ from adults. You need to keep an eye on the design in your mind, as this is your marketing tool. If your design matches your target audience, consider yourself in a better position.
Set your budget, time, and the quantity required
Consider the amount you will require to craft your selected design or embroidered t-shirt. Whether your choice aligns with your set budget or if you need to spend more to achieve your goal. There are times when more detailed images with sharp colors will cost you more than your initial budget.
Later, you need the quantity you want from the printing company. Some companies charge per-unit charges, while some offer discounts on bulk quantities. But make sure that there is no compromise on the quality. After all, you aim to allow the audience to wear your design for a long time.
Lastly, check your deadline. If you are designing the shirt for any event, you will need to get your hands on it before the day of the event. So, look for this important criterion before you make any final decision.
Choose the type of T-shirt
There are different options in t-shirts, from choosing the fabric to the type of neck. According to your preference, you can choose either a V-neck or a round-neck, keeping the sleeves full in length or short in length.
When it comes to the fabric choice, all produced fabrics are not equal. For printers, the fabrics are the same as the canvas for painters. A bad canvas cannot bring a finish to the painting; a low-quality fabric destroys the design of the t-shirt. Thus, you should pay extra attention when choosing a fabric.
A color scheme
Your choice of color will convey your personality. The right shade choice can either make or break your designed outfit. Opt for colors that align with your brand personality and match well.
Apart from just choosing the right colors for your t-shirts, it is important to consider how they will look with the color of your fabric. Remember, printing colors on the t-shirts looks a little tricky due to the way ink works on t-shirts.
Choose the placement of the design on the t-shirt
Is your design big enough that it will look good in the center, or does the small size make it look best in the left corner? If your printed t-shirt is for the purpose of the company, the best place for your design printing is in the center. You can also utilize the back of the tees for logos, slogans, or the names of the employees. Think deeply before you come up with a decision.
Shortlist your printing options
Printing is a vital element in t-shirt design. One of the major problems with unprofessional t-shirt designers is their limited knowledge in choosing a printing option. In recent years, some new techniques have been added. The right approach is not to choose the technique randomly. Your choice should depend on the area you want to design and the prices you can pay. Therefore, when you are passing your t-shirt through processes like t-shirt printing or silk-screening, check for the knowledge of your chosen printer.
Search for a designer
Even if you have a good understanding of everything, when it comes to designing sensitive stuff like logos or t-shirts for promotion, it is advised to work under the guidance of an expert. By becoming digital-friendly, you can easily connect with a well-known designer from any part of the world.
After your designer has created a sample for you, evaluate it. Check if all your requirements are fulfilled. If the design completes all the criteria set, then ask your designer to provide you with a copy of the file.
Lock a deal with a printer
Congratulations! Your design is finally ready. It is time to sign your deal with the printer who can provide you with top quality and fits your budget. Check for some of the samples before you finalize them.
Stay Ahead In T-Shirt Designing And Printing
Keep an eye on all the latest trends, but avoid copying them as they will keep on changing. You never know till you get your product out in the market; another designer might have already used your idea. Just follow these tips in designing and printing the t-shirts, and you will win the customization race.